Request for Proposals No. 2782105 
Services for the development and implementation of Digital Performance Marketing Strategy

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Services for the development and implementation of Digital Performance Marketing Strategy
It is necessary to offer a mix of advertising channels to promote the site sela.ru

OKPD2 category:
73.11  Услуги, предоставляемые рекламными агентствами
Quantity:1 мес.
Total price:Price not specified
Currency:RUB
Contract award criteria:Price incl. VAT (show both prices)
Publication date:
Bid submission deadline:06.10.2021 19:01 (was extended by 31 min, 20 sec)
Last edited:30.09.2021 10:40
Organizer (Initiator):JSC Melon Fashion Group
Additional info
Per-item bid submission:Not applicable. Proposal shall cover the entire lot.
Upload of bid-related documents required
Bids not supported with documentation will not be considered.
:
Yes
Auto-extension
If within the last 30 minutes of bid submission period a new bid is submitted, then bid submission deadline will automatically be extended by 30 minutes from the time the last bid is submitted.
:
30 minutes
Payment terms:50% prepayment or post-payment
Delivery terms:No
Georeferencing:190103, Russia, St. Petersburg, 10th Krasnoarmeyskaya str., d. 22 letter A pom. 1st 6th floor
Comments:
It is necessary to offer a mix of channels for a given monthly budget of 500 thousand rubles with VAT (including agency commission), make an offer in a media plan, which will specify: the forecast of impressions, the forecast of clicks, transactions, revenue, CTR, CPO, ROI.
Provide a media plan in excel format on the letterhead, in the same place or in an additional document in any format to provide answers to questions:
1. The amount of the agency commission
2. The proposed mix of channels
3. Forecast indicators
4. Experience working with fashion brands
5. Experience in digital marketing with large companies
6. What is the minimum advertising budget you are ready to work with
7. Work on KPI
8. Free resizes of banners according to the provided source code.

To propose a digital strategy as a whole, as you see the development, the purpose of which is to attract new traffic, as well as to retain customers in the funnel.
The core of CA: mothers with children
We conduct our own: target in inst/facebook, email newsletters, do not include them in MP.
Take the average budget for calculating MP. In some of the months, it may be lower, in some it may be higher, depending on promotions, activities, and the season.
Venue of bidding:This call for bids is held in electronic form on the e-marketplace of B2B-Center group (www.b2b-center.ru). Bids shall be submitted in the form of e-document.

This call for bids is archived
Participation in bidding is no longer possible. You may wish to check similar calls for bids currently available
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Latest submitted bids
Status of bidding: archived.
Organizer's decision:
The Organizer has announced the results on 19.10.2021 at 13:42
and selected winners:
  • (name hidden) submitting a bid dated of 06.10.2021 13:02 totalling to 35 000,00 RUB (price incl. VAT);
  • (name hidden) submitting a bid dated of 06.10.2021 15:39 totalling to 65 000,00 RUB (price incl. VAT).
Notifications have been sent to bidders.
Total bids: 21. More >>